Should you splurge, or will the drugstore brand look just as good?  Often times we feel the need to buy EVERY.SINGLE.THING that's thrown at us when it comes to makeup. I'm guilty of it too, but I'm here to tell...
I love the midi dress! It's the cuter, spunkier cousin of the maxi dress. Midi dresses typically hit mid-calf, which is great for those of us on the short side (I'm 5'3") who find that maxis usually end up dragging...
I love birthdays. I love the cake, the ice cream, the cute swoon-worthy Pinterest-inspired decorations, but birthday party planning for kids? It's overwhelming to me. Our house is small. My kids birthdays are in the winter (granted it's Florida...
Jacksonville Moms Blog is thrilled to host Sip, Style & Soiree, a Moms’ Night Out at Wicked Barley Brewing on Thursday, March 7th! Get ready to mix, mingle and enjoy a fun night out in the Beer Garden and under the...
Jacksonville Moms Blog and Hover Girl Properties are thrilled to host Meredith Masony from That's Inappropriate for an unforgettable Moms' Night Out on Thursday, October 4! You may recognize Meredith from some of her viral videos like The Man Cold vs...
Like many of you, I'm basically married to my eyelash curler and insist on clamping down before applying mascara. But guess what? NOT ANYMORE! And I'm so happy to share why. Last month, I had the opportunity to try...
Emilie Christenson is the owner of Jaffi's Boutique and a local mom raising daughters and the next generation of entrepreneurs, Carlie and Devon. She is a true boss babe and mentor with a heart of gold, and the fashionista...
In a world where ordering items online can be our best friend, stores and distributors are constantly making it easier for you to one-stop shop. Recently, maurices, a well-known brand that provides clothing for women of all shapes and...
Kiss summer goodbye with a splash...and celebrate back to school with a bash at The Courtyard at KYDS! Admission (one child + one adult) = a $10 donation to Dreams Come True of Jacksonville, Inc.. An extra $5 will be charged...
Amy West No Makeup

Skin Care Confidential

Now that my career thrives on close ups in HD, you could say this 30 year old mom of one has become more than a little obsessive about my skin care regime. Fortunately with seven years experience in the...
I think most moms have pretty modest aspirations when it comes to Halloween. We just want our kids to sport the most adorable and/or creative costumes ever conceived without spending a lot of time or money. No big deal....
We all have that one piece of clothing that is our unicorn. Most moms would say it's the little black dress, others might say it's that perfect swimsuit. For me, it's fitness wear (and jeans if we are being...

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