Actually, Rachel Hollis, We ALL Saw That Coming

Photo courtesy of Rachel Hollis’ Instagram.

This week, everyone’s (least?) favorite author and influencer announced that she has a new book being released next month. And, as only Rachel Hollis can do, she managed to make a genuinely emotional, traumatic topic like divorce seem almost as shallow as a kiddie pool.

Earlier this summer — in June, specifically — Hollis announced she and her husband were getting a divorce. They share four children and are co-partners in her successful multimedia company. In her Instagram announcement, she wrote, “Guys, I have some hard news to share and the honest truth is, I have no idea how someone announces something like this, so I’m just going to say it. Dave and I have made the incredibly difficult decision to end our marriage,” adding, “We are choosing joy — even though, I’ll be honest, the last month has been one of the most awful of our lives. I want to be strong and bold and optimistic for you now, but every ounce of my energy is reserved in being those things for my children.”

She finished her post by pleading for everyone to respect the couple’s privacy as they navigate through this difficult time and try to figure out what the next chapter of their life would look like. Understandable, right? Their marriage didn’t work out, and that’s nothing to be ashamed of. Y’all, just a friendly reminder that this all went down in June. Now, just two short months later, Hollis has let us in on what the next chapter of what their life entails. And it’s completely typical for her brand.

Recently on Good Morning America, Hollis made an appearance to announce her next book, a 240-page venture titled, Didn’t See THAT Coming. And on Instagram, she wrote:

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This morning my friends at @goodmorningamerica made a big announcement for me… the cover of my next book!! 😭 Here’s an excerpt: “I set out to write this book because I have survived crisis and grief many times and I believed I might have something to share that could help others walk through it. I wrote the first draft as a sort of Sherpa, believing I could help guide you over the mountain of grief. Now I find myself back inside grief and editing from an entirely different perspective than the one from which I wrote. I’m no longer a Sherpa, leading from the front—now I’m also trudging through it with you, which means this book has the unique duality of being a creation both outside and inside of pain. As someone who lives by a plan, who has imagined in detail the next two decades of my life and how they might play out, I can honestly tell you, I never planned for the end of my marriage. Honestly? The fact that I didn’t see this or plan for it makes me feel like an idiot. I will add a bit more honesty and tell you something in confidence. I considered pushing this book away or scrapping the idea altogether. I didn’t think I was ready—I wasn’t sure I’d ever be ready. I questioned whether I could teach and learn at the same time— because this lesson, this work, feels like the hardest I’ve ever done. Even though the words were written, even though I believed they could be helpful to someone—I knew it was impossible to keep this book in its original form without acknowledging the fresh destruction I find myself in. And, the idea of writing about something so new goes against everything I have believed about my work. There’s an old expression that says we should teach or write or share only from our scars, never from our wounds, and I have lived by it. Meaning, I have been intentional about never processing the hard parts of life with you but instead have only ever shared what has been effective for me after I’ve done the work. But here we are. Everything feels fragile and scrubbed raw. Everything feels unreal and uncertain. Everything feels absent of all that matters and simultaneously too big to carry.” Didn’t See That Coming is out on September 29th. 🤟🏻

A post shared by Rachel Hollis (@msrachelhollis) on

The idea that Rachel Hollis, of all people, has any desire to not use something for attention and money would be surprising — that’s literally how she built her empire. It would ordinarily seem callous or inappropriate to insinuate that as soon as Hollis decided to divorce her husband she was already seeing dollar signs, but just two months later, here we are. She is broadcasting not only her pain, but the pain of her ex-husband and of her children, and she appears to be promoting it to garner more book sales. She’s unironically telling us she’s saying something “in confidence,” on a public Instagram post that will be seen by literally millions of people — while grinning alongside the caption saying that she’s destroyed, too.

And that’s not all — she even went so far as to compare herself to a sherpa in the process. For those unfamiliar, “sherpa” is not just a job description; it’s an actual ethnicity, of people indigenous to Nepal and the Himalayas. Not only does she seem to be trying on an ethnicity to make a point, but she’s also already a known plagiarizer, including of black women (even from Maya Angelou!) without giving them proper credit or attribution for their work.

Rachel Hollis seems to encapsulate some of the less desirable parts of confessional culture. This idea that we can air out all of our dirty laundry, under the pretense of “helping” people, and make money doing so can be harmful for others. Also, according to her podcast, Hollis’ ex-husband is evidently not even the one who asked for the divorce. Does that mean her reasons for doing so aren’t valid? Not necessarily, but her rush to exploit that decision and profit off of it really does make it seem a lot more suspicious.

Anyway, here’s Rachel, acting as if she has advice or words of wisdom on surviving a divorce when she’s still going through the divorce. If there’s anything that needs to be said, it’s this: Girl, tell the truth. This feels like nothing more than a cash grab, a quick way to publicize her current situation and make an easy buck. And sadly, her fans will eat it up without a thought of how inappropriate it is, or how painful it will be for the people affected. Her children will read this book one day. So will her ex-husband. So will their families. Does any of that matter, or is it all worth being sacrificed to make money? What she’s doing isn’t healthy for her, it’s not healthy for her family, and it’s not healthy for her followers. But perhaps the saddest part of all is how utterly unsurprising it is.

Cassy Fiano-Chesser
Cassy Fiano-Chesser is a Jacksonville native and mom to six kids. Her husband is a Marine Corps veteran and Purple Heart recipient. She works from home as a blogger and a freelance writer, and they currently live in the Argyle area of Jacksonville. Benjamin is their oldest, born in 2011, and he loves being a big brother. Wyatt was born in 2012, and he has Down syndrome. Ivy came next, in 2013, followed by Clara, born in 2015, who is a diva-with-a-capital-D. Rounding out the brood is Felicity, born in 2017, and Lilly, born in 2007. They love discovering things to do on the First Coast and going on family adventures, as well as cheering on the Jumbo Shrimp and the Icemen.


  1. I feel sorry for you to use your platform to bash someone who has helped so many people and shows positivity in such uncertain times. I hope your kids grow up to let people live their lives and not criticize to make profits.

  2. She had already written the book before the divorce…she said she had to go back and change some things after the divorce announcement. But it was still already written.

  3. Yep. This.

    But the author of this blog posts already disliked RH, so she is exaggerating what she can to support that.

    Further, if one considers profiting off a divorce to be tacky, certainly belittling that person in a heartless way is just as inappropriate…

  4. I think the majority of us just feel duped by RH. If you’re going to portray a transparent life then keep it real. The author of this post put to words what a lot of us are thinking and feeling. People crave authenticity and we just realized that RH will never be authentic.

  5. RH is disgusting and I feel sorriest first Noah’s birthfamily, who I’m sure wished for a better life with two parents – not to place their daughter with a couple who gave up only a few years later.

  6. Absolutely agree with what you said. RH turned my stomach with her first book and I couldn’t finish it! The way she positions everything and feigns honesty which is really self promotion. Remember how much sex she insisted her and her now ex husband were having? Nope, she’s a media machine and she will destroy whoever she needs to in the name of making money. She’s so much like Kate Gosselin, and it all makes me so sick!! The children, the ex, and all of the families laid bare by her greed!


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