ShopJax: A Locally Sourced Holiday Gift Guide

Calling all busy moms and families! Ready or not the holidays are here and the Jacksonville Mom elves are ready to help. Let the stress go, gift-giving should be fun, and we’re making it easy for you with ideas for everyone on your list! We love shopping local and supporting the incredible small businesses and families in our community, we are inspired by this list of local businesses who are spreading the holiday spirit in their shops and virtually online throughout the season. Check out all of the local Jacksonville businesses participating and make sure you peep their special offers and giveaways.

Explore our participating retailers

Clothing & Accessories

An Unlikely Pear

An Unlikely Pear was founded in 2016 from a lifelong dream of owning a shoe store. Instead of starting with the traditional brick and mortar, An Unlikely Pair is exclusively online. They are a business devoted to bringing fashion-forward customers the most coveted styles of the season. They aim to provide exceptional customer service, with all the personal touches of a local shop, all while giving women a fabulous way to express their "soles" with their shoes! An Unlikely Pear is dedicated to getting you the freshest footwear they can get their hands on. An Unlikely Pear... bringing women across the First Coast, all the way to the West Coast, the freshest styles, and trends in shoes we love!

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Anney Life Designs

Founder & Designer, Annsley Edwards, is a Jacksonville native who began doing leatherwork after spending multiple summers working as a Pianist for an Opera Program in Urbania, Italy. After purchasing her first Italian leather bag, she became inspired by the craftsmanship and decided to give leatherwork a try. In the summer of 2015, Anney Life Designs was born, and now four years later, Annsley is a weekly vendor at Riverside Arts Market, hosts workshops throughout Jacksonville, and loves participating in seasonal markets throughout North Florida and South Georgia. Anney Life Designs creates handcrafted leather goods with a focus on promoting a simple, beautiful life. Using full-grain leather, each item is meticulously crafted without machinery, providing a classic look for any life, your life. Live the life you dream; love the life you live.

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Aqua East Surf Shop

Aqua East Surf Shop is your one-stop shop for the beach life. We’ve got you covered from groms to moms and teachers too!

696 Atlantic Blvd. Jacksonville Beach, FL 32266 (904) 246-2550


Fashioned with a beach boho vibe and belief in always owning who you are Beyou was built. With a strong passion for those impacted by cancer, Beyou was created by witnessing the physical and mental changes that occur when diagnosed with such a disease. No matter the changes, remaining true to yourself and just ‘being you’ is what Beyou is all about.

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Boob-eez "Headlight" Hiders are an original product developed in 2008. They are super-thin, adhesive, silicone discs that offer an invisible barrier between breasts and clothing. Stick them on and stand tall with confidence!

Boob-eez are super-thin silicone discs that offer an invisible barrier between breasts and clothing. They are washable, re-usable, and have a "disappearing edge" that is virtually invisible under clothes. Boob-eez can also be worn under swimwear, workout and dance gear. They eliminate unwanted "headlights" and keep boobs "Out of sight ... and out of mind!"

Boozie & Co.

Boozie & Co. was born in Mexico, Oaxaca after the founder visited a small leather craft shop in Leon and was amazed by the quality of their work. His inspiration was to create a travel and an everyday bag and accessories line that looks cool, functional and easy to use while being affordable. Boozie & Co. spends a lot of time with local farmers looking for the best leather. Every skin is recycled and unique, with its own pattern and color, assembled and stitched with love.

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Couture Jems

Unique, handmade, and customizable jewelry designed and created by one designer, Julianne Elise Marie (JEM). Couture Jems has been trending since 2010 and Jacksonville Moms and locals love her gorgeous jewelry, awesome prices, and arm stacks! Want to host a party? Couture Jems comes to you! Earn free jewelry when you host a party!

You can find Couture Jems at all of the best shopping pop-up events, art walks, and markets in Jacksonville.

Diamonds Direct

Diamonds Direct Jacksonville offers an unmatched selection of engagement rings, loose diamonds, wedding bands, gemstone jewelry, fine jewelry, and more. They are a true direct diamond importer, cutting out all the middle man markups. The selection, education, warranties, and guarantees create a no-risk shopping environment that is customer-focused and flexible to ensure we maximize the customer’s budget and exceed their expectations.

4840 Town Center Parkway Jacksonville, Florida

Elizabeth Sarah Collections

Every piece of jewelry at Elizabeth Sarah Collections is one of a kind or done in extremely small batches, which makes us proud when our necklaces find their “forever” home. Founded in 2006, Elizabeth makes jewelry for dynamic, boldly creative women. Defined by Elizabeth’s playful take on modern accessories, her collection is rooted in the ease of casual sophistication, with a focus on quality, craftsmanship, and unique designs.

Jacksonville Mom Reader Discount: 10% off purchase of $150 or more. Code: Jaxmoms

emly benham

Opened in 2001, emly benham is a boutique by the beach that is anything but ordinary. An all-inclusive destination for high-end shopping, we provide head-to-toe styling with clothes, shoes and dreamy accessories. here, it’s not unusual to find a $50 tee next to a couture pair of Jimmy Choo shoes.

2400 3rd St. S. | Jacksonville Beach, FL 32250

Fig & Willow

Affordable, modern, classic, & effortless pieces. Women’s clothing & accessories include tops, bottoms, dresses, accessories & shoes, plus mommy & me styles! Fig & Willow was founded by Katie Werhner who is inspired by making all women feel empowered, and to look and feel beautiful in their everyday lives..

241 Atlantic Blvd Neptune Beach, FL

Jane Doe

Enjoy a vast selection of handbags, candles, timeless clothing and wonderful jewelry. Located in Historic Avondale and 5 Points.

1027 Park Street Jacksonville Fl
3576 St Johns Avenue Jacksonville FL


Always have a hard time finding the perfect present for the girls on your list? Don’t worry– the elves at Jaffi’s will help you kiss blah gifts goodbye! From luxe pieces like cozy cashmere and designer accessories, to trinkets that impress without breaking the bank, there’s something to be found for everyone. And with a huge selection of the season’s hottest styles to choose from, the options are endless.

200 1st St, Neptune Beach, Florida 32266

Katherine Way Beach Boutique

Headquartered in Jacksonville, Florida, Katherine Way clothing is 100% sourced, produced, and manufactured in the USA. Katherine’s bold patterns and quintessential vibrant colorways are exclusive to her brand and are produced in limited quantities to ensure every piece is as unique as the customer who wears them. The magic behind the fit and flatter styles comes from the unique fabric. All items are made from a special nylon-spandex blend fabric that is moisture-wicking, machine washable, static-free, and wrinkle resistant. The technologically advanced fabric has UPF 50+ built-in for every day sun protection, is easy to care, easy to wear and ideal for women on the go..

426 3rd St N Jacksonville Beach, Florida

Miriam's Jewelry

Miriam’s is one of Jacksonville’s most well-respected jewelers. With three locations, we are sure to have something to suit everyone’s tastes. You will find one-of-a-kind pieces, from elegant and timeless antique pieces to the latest in modern jewelry trends and designer bridal lines, including Wedding Rings, Engagement Rings, Necklaces, Bracelets, Watches, Earrings, Estate pieces, Antique jewelry, Custom jewelry, Diamonds, Pearls, and Pendants. If you don’t see something that strikes your fancy, we can create a masterpiece that will suit you perfectly. We also do expert jewelry repair.

1966 San Marco Blvd – Jacksonville, FL
2400 South 3rd Street Suite #105 – Jax Beach, FL
260 Front Street, Suite #610 Ponte Vedra Beach, FL

Milly Kate Designs

Milly Kate is a line of classic, fun and stylish bags started by Susan Kelly in Ponte Vedra Beach, FL. The name Milly Kate is family-inspired and was created with help from the owner’s daughter. Milly Kate adds a pop of fun and color to your wardrobe and your life. The bright colors, fun patterns and preppy stripes represent Milly Kate’s strong and vibrant personality.

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Momni Boutique

MOMNI Boutique believes in one simple idea – All Bodies Are Good Bodies. Our inventory is meant to make everyone who shops with us feel confident, valued and perfect just as they are. MOMNI has gifts, accessories, and unique women’s clothing. MOMNI is incredibly excited to welcome into their store and into the MOMNI family.

1132 Edgewood Ave S Jacksonville, FL

Only in Duval

One of the best Instagram accounts in Jacksonville now has a shop! Find the best Jacksonville and Duuuuval gear in town! Products include graphic tees for women, men, and kids and babies, bags, clear stadium bags for the Jags game, and stickers and other accessories. #onlyinduval!

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Rosie True

Rosie True is a one-of-a-kind retailer of fine clothing and accessories in northeast Florida, known by our customers for a great shopping experience and a blend of relaxed yet sophisticated style.

2400 3rd St S Jacksonville Beach, FL

Penelope T

A well-edited mix of women's clothing and accessories from tried and true labels, plus up-and-coming design talent not to be found elsewhere. We now have TWO locations in Florida to inspire and excite all of our fashion-loving fans.

Penelope T also carries Riddle, a luxury fragrance oil and skincare brand established in 2013 in Venice Beach, CA, by Chelsea Voge.

2400 South Third St., Suite 102 Jacksonville Beach, FL

Sun & Song

Sun & Song was founded by a local mom of four. Her handmade soft goods are meant to make your busy day a little brighter. Sun & Song creates a variety of bags, baby items, and home goods - working in small batches to ensure love and attention is put into each one. The zipper pouches are a favorite of Jacksonville Moms and will help you stay organized and the waterproof bags will keep your things dry. Check out the organic cotton swaddles for baby, too! Every time you purchase from Sun & Song you can expect 4 things exclusive artwork, functionality, impeccable quality, and environmentally friendly materials!

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T-Dub's Mercantile

The newest local shop for men in town! T-Dub's Mercantile celebrates everything that is great about our coastal community. Casual menswear, accessories, skincare, fine art by local artists, surfboards and gifts for the men in your life who 'have everything'. But wait there's more... Shuffleboard, board games and a bar in the back with beer, wine, and bubbles. T-Dub's Mercantile is a great place to chill and hang with your friends or to stop in for a cold beverage before or after your dinner at one of the fine restaurants at the Beaches Town Center.

299 Atlantic Blvd Suite 1 Atlantic Beach, Florida

Toys & Kids' Clothing

Bay and Bee

Formerly an award-winning Montessori and Waldorf-inspired play space founded in 2014, Bay & Bee has transitioned to exclusively online retail, offering up a wide selection of curated items for babies and children. Their unique products range from pregnancy and parenting to infant, toddler, and children’s toys that inspire imagination and focus on sustainability. Popular brands include PlanToys, HABA, Fat Brain Toys, BeginAgain, Ooly, and more.

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Happy Bug Boutique

Happy Bug Boutique offers the cutest boutique clothing for girls at affordable pricing. All items are in stock and ready to ship. Girls fashion at affordable prices. Happy Bug Boutique is owned by a local preschool teacher and mom of three. If you have a girly girl this is the place for you! All items are in stock and ready to ship.

Hobbie Horse

Hobbie Horse is Jacksonville's Premier Children's Boutique specializing in upscale clothing, shoes, christening, gifts, and nursery decor. We are proud to say we have been in business for 50 years and continue to dress children with taste and style.

3550 Saint Johns Ave Jacksonville, FL

Jet & Ivy

Meet Jet & Ivy! As the newest fashion destination for stylish toddlers to tweens, they are proud to launch their signature Jet & Ivy line along with your favorite upscale brands like Tractr Jeans, Bella Dahl, Johnnie-O, Nectar Bath Treats, and more.

It's Fashion at the Speed of Childhood. Located at The Forum at Greenbriar at 206 Ashourian Avenue, Ste. 110 (near the corner of St. Johns Parkway and CR 210 W and central to Ponte Vedra Beach, St. Augustine, Nocatee, and Jacksonville). $1 from every item sold is donated to St. Johns CARES. St. Johns CARES, Inc. (formerly JCP CARES) is a nonprofit organization committed to helping local charities in St. Johns County. Learn more at

Kyds Children's Boutique

Kyds is an innovative boutique offering fresh, trend-infused casual sportswear, shoes and accessories for children. Kyds opened its doors in 2001 and has been voted Jacksonville's BEST Children's Clothing Store" since 2002! With a wide selection of non-traditional fare for boys and girls, infants to sizes up to 16, parent and child are encouraged to embrace individuality and style without sacrificing quality and comfort. Located in Neptune Beach, Florida the Kyds store is a bright and modern playground that melds fun and function with fashion. An open invitation is extended to all ages to discover the vibrant colors and textures that make up the world as seen through the eyes of a Kyd.

216B First Street Neptune Beach, Florida

Villa Villekulla Toy Store

Located in the heart of Amelia Island, Villa Villekulla Toys is a family-owned, neighborhood toy store with a carefully curated selection of high-quality fun and educational toys for children of all ages and the young at heart. Villa Villekulla Toys is an independent toy store proud to carry SMART TOYS at SMART PRICES. Come play with all the carefully curated selection of the best toys available!.

10281 Midtown Parkway #121 next to Kilwins in St John’s Town Center

Willie's Kids

From smocked to stylish and everything in between. This adorable Avondale shope was originally opened in 1968 by Willo Dean Hyde or “Willie”. For decades, Willie’s was a children’s special occasion and custom dress destination, and over time the shop transitioned into to the children’s apparel and gift boutique that it is today.

3567 St Johns Ave Jacksonville, FL

Food & Beverage

Bold Bean Coffee Roasters

Bold Bean Coffee Roasters started over 10 years ago just as a hobby in a garage. Bold Bean sources, roasts, brews and serves their own beans to the Jacksonville community and beyond. (Zack literally travels and visits every single farm and meets the producers of all of our coffees, he cups every one and chooses the best to bring back to roast & serve to our friends here in Jacksonville.) Bold Bean's in-house bakery produces all of the sweet and savory baked goods fresh every day for all of their shops. Three locations here in Jacksonville: Jax Beach, Riverside, and San Marco, you can also shop online and have Bold Bean coffee delivered directly to your door!

Rivrside - 869 Stockton Street, Jacksonville FL, 32204

Beaches - 2400 3rd Street S, Unit 200, Jacksonville Beach, FL 32250

San Marco- 1905 Hendricks Ave, Jacksonville, FL 32207

CAMP Craft Cocktails

Camp began with popsicles, a 1969 camper food truck, and a cross country road trip. After towing thousands of their handcrafted Bold City Pops in their vintage camper to the 2016 Desert Trip music festival in California, Suzanah Raffield and Rhonda Stringfellow knew they wanted to build even more community, so they deconstructed favorite pop recipes to pivot toward a shippable product. The concept of working in community was ignited during their years as camp staff. Distilling down all that they loved from their tenure as camp directors to the perfect name and mission for their business, Camp Craft Cocktails was born on I-10, with flavors that beg to be shared, and a soul for creating community.

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Fresh Jax

With Farmers Market roots, a flare for creative everyday cooking, and a whole lot of love, Jason and Hillary have been handcrafting gourmet spice blends and sharing simple, delicious recipes since 2011. FreshJax is a small family business striving to handcraft the world’s best organic spice blends.

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Manifest Distilling

Manifest Distillery is Downtown Jacksonville's only full-scale organic distillery, located in the heart of the Sports District. Manifest is a craft distillery with a focus on American Craftsmanship. Manifest believes that the sum is greater than the parts. Their distillery was founded when a group of ideas came together to make something simple, classic and beautiful. Manifest Distillery has a unique product offering. The core product line up consists of non-GMO Potato Vodka and Florida Citrus Vodka, organic Gin, organic barreled Gin, and organic Rye Whiskey. All of our distillation equipment is American-made and the grains that go into each of our spirits are sourced from a co-op of North American farms.!

960 East Forsyth Street Jacksonville, Florida

Reina Cookies

Prepared with passion, precision and delectable ingredients, Reina Cookies are perfect for any occasion or no occasion at all. The original cookie, The Royal Highness, is an incredible combination of 4 chocolate chips, peanut butter and walnuts and truly is the kitchen sink mega-cookie. The Royal Oats, a delicious Oatmeal Raisin cookie, has a cult-like following and once you try it, you’ll understand why. Kirsten and Reina have some other flavors in the works, so keep an eye out for more cookies soon.

Reina Cookies make the perfect gift for birthdays, holidays, engagements, new family members and many other milestones. Or, just order several batches and keep something sweet on hand! Reina Cookies come directly to your doorstep, frozen to maintain their form and freshness, and, with the help of our handy instructions, are easily reheated to gooey perfection.

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A locally owned honey and apothecary company that all started with a boy and two hives. Stubbee's offers a variety of specialty and raw local honey for allergies not to mention gifting options as well. Along with proudly supporting green initiatives by offering packaging-free alternative skin care with our soap bar, 100% solar run retail concepts, investments in honeybee conservation research and products that have clean ingredients. Stubbee's apothecary includes freshly made vegan and hive-derived skin care products along with CBD therapeutics all right here in Jax with their on-board medical herbalist. Stubbee's concept expands to locally blended medical teas and soy-beeswax blend candles as well!


1960 San Marco Blvd Jax, FL 32207 (next to Fugi Sushi)

363 Atlantic Blvd. Ste 8, Atlantic Beach, FL 32233 (behind Poe's Tavern)

Sweet Pete's Candy

Sweet Pete’s Candy in downtown Jacksonville is the sweetest destination on earth for a reason! Experience pure imagination inside our 3-story, 23,000 square foot downtown shop. With over 1,000 handcrafted candies, a fully functioning factory, candy making class space and the brand new “Pete’s Over the Top Toy Shop” opening November 25, 2017, featuring unique toys unlike anywhere else. Plus, Sweet Pete’s offers delicious gifts for everyone on your holiday list, from baskets and custom candy boxes for clients and holiday parties to bite-sized stocking stuffers like our famous sea salt caramel. All our items are available online and can be shipped anywhere in the U.S.

400 N. Hogan Street, Jacksonville, FL

Wicked Barley Brewing Company

Wicked Barley is located in Jacksonville, Florida. Nestled on the banks of Goodby's Creek, Wicked Barley aims to provide its guests with a “Wicked” experience. This is a perfect spot to take the entire family, with plenty of outdoor space with yard games to entertain the little ones. They offer 18+ house-brewed beers, ciders, and meads on tap as well as an expansive, gastropub-style food menu including burgers, salads, sandwiches and more! Whether you are a newcomer or a craft beer connoisseur- there is a little something for everyone at Wicked Barley.

4100 Baymeadows Rd Jacksonville, Florida

Beauty & Self Care

The Amara Med Spa

North Florida's Premiere Luxury Med Spa located in Ponte Vedra Beach and Historic Avondale, with additional locations opening in the St. Johns Town Center and Amelia Island. At The AMARA Med Spa, the mission is to provide the finest medical aesthetic treatments while honoring your natural beauty. They combine the most advanced technology with an elite team of aesthetic providers and give patients a consultative and unforgettable experience.

Amara specialize's in all aesthetic services including PDO Threads, Dermal Fillers, Neurotoxins, Laser Skin Resurfacing, Laser Hair Removal, Fat Reduction, Body Toning, Skin Tightening, Skincare, & more.

115 Professional Dr. Suite 101 Ponte Vedra Beach, FL
3635 St. Johns Avenue Jacksonville, FL

Carrie Wilson Makeup

Carrie Wilson is a local makeup artist with over 23 years, focusing on the every day, empowered woman. The Carrie Wilson Makeup Collection provides easy-to-wear, easy-to-use products to add to your makeup arsenal. The shades and products can be easily paired with one another. Her recent “I AM” campaign focuses on the use of empowering terms focusing on the strengths that all women posses.

1662 Stockton St, Jacksonville, Florida 32204 or Shop Online!


No Cuts. No Color. Just Blowouts. Plus, an entire product line created for the perfect blowout!

90 Riverside Dr. Suite 604, Jacksonville, Florida 32202

Prime Car Wash - Jacksonville

Prime Car Wash's concept is called a “Flex Service Car Wash.” This is a concept that allows all the quality services of a traditional full service car wash along with the speed and services of a exterior only car wash. Prime Car Wash offer options that cover making sure your car is cleaned how you like it. In addition to car wash services, they have express detail services for the outside as well as the inside of the vehicle. They also maintain strong values and instill those values into the culture with which they manage business.

14190 Beach Blvd. Jacksonville, FL

Home & Decor

Blend Indoor Outdoor Inc.

Avondale lifestyle retailer: Our concept is to blend modern and traditional décor that and opens up the indoor and outdoor living spaces of your home. Blend’s inspiring collection of modern and traditional decor encourages its shoppers to rethink and reinvent what is possible, both within their homes and beyond. Blend’s lifestyle pieces reflect our vision to help our customers blend their indoor outdoor lifestyle through a mix of modern accessories and furniture and traditional styles.

3639 Saint Johns Ave Jacksonville, FL

The Gilded Shell

The Gilded Shell is a local to Jacksonville Beach and Virginia Beach, home decor line that creates coastal hospitality beads and accessories with a gilded oyster shell. A nod to southern hospitality, the pieces make the perfect thank you/hostess gift or the perfect coffee table beads on display in your home. Our various color combinations and styles can be found on display in all styles of homes

WHY OYSTERS? Our hospitality beads and the decision to place an oyster at the end of each one is more than a reflection of our beachy style. We specifically chose oysters because they can represent so many positive things depending on the person and what they want to see. They are a reminder that beauty can come from the unexpected. No matter which meaning they carry for you, we wish you happiness, love, and well wishes in life. #TheWorldisHerOyster

You can find The Gilded Shell at all of the best shopping pop-up events, art walks, and markets in Jacksonville.

Got Flowers JAX

Designer flowers delivered! Bouquet subscription now available. Every arrangement is uniquely designed for your order. Fresh flowers that you can have delivered or create yourself. Find Got Flowers at Miriam's in San Marco or emly benham's in Jax Beach weekly! Also offering flower arranging classes for special events.

JaxCo Furniture

JaxCo provides high-quality furniture and mattresses at affordable prices in the freshest styles. Our selection includes living, dining, and bedroom furniture as well as mattresses, home accents, and kids furniture. Our prices are less than what you’d expect and our service is more than what you’d imagine. We carry the name brands you trust plus we’re locally owned and operated. A portion of JaxCo’s profits rolls directly back into the community each month by donating mattresses and home furnishings to families in need.

9978 Atlantic Boulevard (6.94 mi) Jacksonville, Florida 32225

Lumi Bean Soy Candles

Hand-poured scented soy candles made in small batches out of Jacksonville Beach, FL! Michelle, the owner of Lumi Bean Candles wicks and pours every single candle out of her apartment kitchen in Jacksonville, FL! She strives to make eco-friendly and room-filling candles! Michelle's candles are made with 100% soybean wax and high-quality fragrance oils and essential oils! Lead-free wicks triple-braided and dipped in soy wax! Lumi Bean candles are triple scented, room-filling and better for you as you're not breathing in any chemicals/toxins.

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Red Daisy

Located in the heart of the Beaches Town Center in Neptune Beach, the Red Daisy is a unique boutique combining vintage & new items with a little bit of fun thrown in the mix. From coastal themed gifts and hilarious bar napkins to jewelry and outdoor decor, the Red Daisy is a great spot for that one of kind gift! Gift wrapping & shipping available.

201 Lemon Street, Suite 304 Neptune Beach, Florida

SIC Cups

The SIC drinkware line was started here in Jacksonville and was specifically built for the hectic lifestyle of a Florida mom. Living in the sunshine state gives us the unique ability to be outside year-round. Whether exercising or playing with the kids, staying hydrated is vitally important. The SIC drinkware line was designed to keep your drinks ice cold for hours with fun & durable colors and are backed with our lifetime guarantee. Join us in the mission to keep the Florida waterways beautiful by eliminating the 1 million plastic bottles that are used each minute (91% not recycled) by choosing our reusable bottles & tumblers.

Jacksonville Mom Reader Discount: Use the code JAXMOMS for 20% off

Arts & Crafting

Creative Grain Studio

Creative Grain Studio was created to provide Jacksonville with a comfortable, creative space away from home to get crafty with their favorite people. In the Studio, you don’t have to worry about set-up, spills, distractions, or cleanup! Bring your friends, family, your favorite beverage, and get crafty with us. We will take care of it all!!

1814 Hendricks Ave Jacksonville, FL 32207

Pineapple Creative Boutique

Pineapple Creative Boutique is a gift gallery and creative studio. They specialize in custom creations for giving and living! They offer both DIY - Decor it Yourself workshops and ready-made gift and decor items both handmade and mainstream retail. Don’t want to make it yourself or don’t see what you're looking for? Contact Pineapple Creative and they will bring your vision to life!

12525 Philips Highway #104 Jacksonville, Florida

Photography & Visual Arts

Jennifer Lail Fine Art

Jennifer Lail is a painter based in Jacksonville Beach, Florida. She moved to Jacksonville to attend the University of North Florida in 2005. In 2009, she completed an independent study with Paul Ladnier with a focus on abstract painting. Lail later graduated in 2010 with a Bachelor of Fine Arts, focused on Painting and Drawing from the University of North Florida. She enjoys creating abstract art as a way of communicating the world within and around.

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Experiences & Entertainment

JAX Cooking Studio

JAX Cooking Studio offers hands-on cooking classes for adults, children, and teens. We combine nutrition and culinary skills to give you an experience you're sure to remember!

14035 Beach Boulevard Jacksonville, FL

Jax Surf and Paddle

Jax Surf & Paddle is Jacksonville's premier Surf and Stand Up Paddleboard School featuring private lessons available daily year-round and weekly group classes on the weekends. Register for Spring and Summer Surf Camps for kids, Adventure Travel Vacations, or one of the weekly SUP Yoga classes. Also, shop bathing suits and clothes, accessories, and all your beach needs!

241 Atlantic Blvd. #102 Neptune Beach, Florida

SoundBath Jax

Enjoy a meditative sound journey facilitated by Diana of Soundbath Jax. Sound Therapy is effective because it influences our emotional bodies as well as our physical bodies. Let the vibrations wash away stress and all that no longer serves you. Diana will use a wide variety of ancient sound healing instruments, including a wind gong, crystal quartz singing bowls, Tibetan bowls, and chimes to create a unique sound healing experience that will vibrate and activate every cell in your body, leaving you feeling refreshed and rejuvenated.

469-6 Atlantic Boulevard, Atlantic Beach, FL

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Vicky Lane is the co-owner and co-founder of Jacksonville Mom (formerly Jax Moms Blog). Since 2012, she has been overseeing the content and technical side of Jacksonville Mom. In this role, she manages over 30 writers and works closely with the managing editor to provide the most relevant content for the Jacksonville parenting community. In her previous career, Vicky obtained her Masters in Education and served as University Registrar at the University of North Florida. Wife to adoring husband John, her love for all things “Mom” began in 2010 when their son Brendan was born. Vicky chose to put her full-time career in higher education on hold to spend time with her new baby, giving her a new respect for motherhood and parenting. In June 2012, John and Vicky welcomed sweet Audrey to the family. Vicky has created an amazing circle of Moms who are continuously seeking new ways to enrich their children’s lives in and around Jacksonville. Being part of the creation of an online parenting resource and small business that serves the great Jacksonville area has allowed her to flourish in a successful career while remaining present for her family.



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