ShopJax 2018: A Locally Sourced Holiday Gift Guide

Shop Jax Shop Local

Calling all busy moms and families! Ready or not the holidays are here and the JMB elves are ready to help. Let the stress go, gift-giving should be fun, and we’re making it easy for you with ideas for everyone on your list! JMB encourages our readers to shop local and support the families in our community, we are inspired by this list of local businesses who are spreading the holiday spirit in their shops and virtually online throughout the season.

Aqua East Surf Shop

Aqua East Surf Shop is your one stop shop for the family living the beach life. We’ve got you covered from groms to moms and teachers too!

Aqua East Surf Shop: 696 Atlantic Blvd. Jacksonville Beach, FL 32266 (904) 246-2550

Giveaway: Leather Clutch (Value $36)

Bay & Bee

A locally owned eco-friendly indoor playspace and shop. Inspired by Montessori and Waldorf educational principles to create a wonderful play environment. The shop includes eco-Friendly, Montessori and Waldorf toys to inspire the imagination and encourage learning, along with teething products, eating and drinking, health and wellness, babywearing and more!

Shop Bay & Bee: 13475 Atlantic Blvd , Jacksonville FL 32225 (Next to Retro Fitness) | 120 Everest Lane, St. Johns, FL 32259

Giveaway: 10 Pack of Classes (Value $150)


Fashioned with a beach boho vibe and belief in always owning who you are Beyou was built.  With a strong passion for those impacted by cancer, Beyou was created by witnessing the physical and mental changes that occur when diagnosed with such a disease. No matter the changes, remaining true to yourself and just ‘being you’ is what Beyou is all about.

Shop Beyou online here

Giveaway: Wave Necklace (Value $50)

Board Grazer

Grazing is all about sampling the very best variety of charcuterie, cheese, fresh produce, nuts, dips, and sweet delights. Ideal for a group affair, grazing bonds people together over food and can be enjoyed as a main meal or an alternative to hors-d’oeuvres or appetizers.

Beautiful, abundant, seasonal grazing boards, boxes, and tables are a feast for the eyes and taste as good as they look. Each option comes in a variety of sizes that can be enjoyed by a few or many. You get to leave the hard work of prepping food out of the equation and just enjoy the event. Have a special request, food allergies or aversions? No worries! Just let The Board Grazer know.

Shop Board Grazer: Check out The Board Grazer here.
Giveaway: One Grazing Box (Value $90)

Carrie Wilson Makeup Collection

Carrie Wilson is a local makeup artist with over 23 years, focusing on the every day, empowered woman. The Carrie Wilson Makeup Collection provides easy-to-wear, easy-to-use products to add to your makeup arsenal. The shades and products can be easily paired with one another.  Her recent “I AM” campaign focuses on the use of empowering terms focusing on the strengths that all women posses.

Shop Carrie Wilson Makeup: Check out her website here and shop online!
Giveaway: Intentional Eye Shadow Palette, 1-Hour In-Studio Makeup Lesson (Value $200)

Color Me Mine

Color Me Mine is a walk in pottery painting studio located in the Avenues Mall.  They carry 350 pieces of different varieties of ceramics. The studio fee is $7.00 for children 12 and under and $9.00 for adults, plus the price of the pieces. The turn around time is five to seven days. Once pieces are ready, customers are notified by email or phone call.

Color Me Mine also hosts birthday parties for children and adults, team building events, baby showers, bridal showers, field trips, home school groups, and scout activities.

Shop Color Me Mine: The Avenues Mall 10300 Southside Blvd, Jacksonville, FL 32256 (904)-338-9333

Giveaway: Ceramic Piece (Value $25)

Corinna Hoffman Photography

Corinna is a Florida-based wedding and family photographer who just loves documenting special moments in life on photos! I love to go wherever creativity leads me with my camera in tow, and I believe travel is good for our soul.  I am beyond grateful to have traveled all over USA and even International countries like Sweden, Mexico, and Jamaica for weddings!

Shop Corinna J. Hoffman Photography: Check out her website here.

Giveaway: Mini Session ($250 Value)

Couture Jems

Unique, handmade, and customizable jewelry designed and created by one designer, Julianne Elise Marie (JEM).

Couture Jems has been trending since 2010 and Jacksonville Moms and locals love her gorgeous jewelry, awesome prices, and arm stacks!

Shop Couture Jems: Check out her IG page here.

Giveaway: One Arm Stack (Value $75)

Creative Grain Studio


Creative Grain Studio was created to provide Jacksonville with a comfortable, creative space away from home to get crafty with their favorite people. In the Studio, you don’t have to worry about set-up, spills, distractions, or cleanup! Bring your friends, family, your favorite beverage, and get crafty with us. We will take care of it all!

Shop Creative Grain: 1814 Hendricks Ave Jacksonville, FL 32207                     1250 Beach Blvd Jacksonville Beach, FL 32250

Giveaway: Join us in the Studio to create a one of a kind piece of art you’ll proudly display in your home (Value $100)

declaration & co

Declaration & Co is the newest boutique in historic Avondale. Items include journals, stationery, totes, home goods, accessories, drinkware, clothing, candy, dresses, books, jewelry, necklaces, bracelets, and earrings!

Shop Declaration & Co: 3635 St. Johns Avenue- Avondale Location (904) 295-2475

Giveaway: Gift bundle (Value $50)

Elizabeth Sarah Collections

Every piece of jewelry at Elizabeth Sarah Collections is one of a kind or done in extremely small batches, which makes us proud when our necklaces find their “forever” home. Founded in 2006, Elizabeth makes jewelry for dynamic, boldly creative women. Defined by Elizabeth’s playful take on modern accessories, her collection is rooted in the ease of casual sophistication, with a focus on quality, craftsmanship, and unique designs.

Shop Elizabeth Sarah Collections: Online and in select retail shops, based out of Atlantic Beach, FL. JMB Reader Discount: 10% off purchase of $150 or more. Code: Jaxmoms

Giveaway: Necklace, The Shoreline collection Green Seaglass, One of a Kind, Sterling Silver ($170 value)

Embellished Embroidery

Embellished is your one-stop shop in Jacksonville, FL for custom embroidery and promotional products for your business, organization or group. Because there is no minimum order required, Embellished can provide your business with quality, custom embroidery at a price you can afford. Custom embroidered products include baseball hats, corporate polos, jackets, cornhole games, blankets, quilts, gym bags, golf shirts, baseball hats, baby blankets & clothing, collars, duffel bags,  towels. Already have an item, but need it embroidered or monogrammed? Not a problem, Embellished is happy to embroider your items!

Shop Embellished Embroidery: Website or call (904) 226-2260
Giveaway:  Monogrammed Blanket and SIC Cup value $120

Fig & Willow

Fig & Willow offers stylish tops, bottoms, dresses and locally made accessories – all with a classic chic and sophisticated style and at an affordable price.

Shop Fig & Willow: 241 Atlantic Blvd. Neptune Beach, Florida  (904) 372-9662

Giveaway:  JAX Hat and Jags Scarf (Value $83)

Fourth and Jack Women's Boutique

Fourth & Jack loves bringing you fresh & fun designs to encourage you to try something new, mix things up or create a look that’s uniquely your own! Whether you prefer conservative or edgy, professional or preppy, trendy or timeless, sporty or street style, Fourth & Jack has a look for you!

Shop Fourth and Jack here.

Giveaway:  Peplum Denim Jacket (Value $95)


With Farmers Market roots, a flare for creative everyday cooking, and a whole lot of love, Jason and Hillary have been handcrafting gourmet spice blends and sharing simple, delicious recipes since 2011. FreshJax is a small family business striving to handcraft the world’s best organic spice blends.

Shop FreshJax (904)-337-9750
Giveaway: Three Large Spice Set, Grilling Plank, Grilling Spice Set (Value $75)


Inguz is an ancient rune symbol that means the start of a new creative process. For the shop owner, Cara Montemuro, that’s exactly what this new venture is for her. While the idea behind it has been in the works for several years, it was in 2017 that the idea took off and became a reality. Cara is constantly on the search for new brands to bring to the Jacksonville area, going beyond the NYC and LA scene – and bringing both men’s and women’s brands from across the world to Jax Beach. The selection of clothes is of high quality, everyday wear. Inguz also offers accessories for both men and women.

Shop Inguz: 388 9 Ave N Jacksonville Beach, FL 32250 (904)-595-5884

Giveaway: Mom T-Shirt (Value $30)


Always have a hard time finding the perfect present for the girls on your list? Don’t worry– the elves at Jaffi’s will help you kiss blah gifts goodbye! From luxe pieces like cozy cashmere and designer accessories, to trinkets that impress without breaking the bank, there’s something to be found for everyone. And with a huge selection of the season’s hottest styles to choose from, the options are endless.

Shop Jaffi’s: 200 1st St. Neptune Beach, FL 32266 (904) 249-4030

Giveaway: Gift Basket (Value $66)

Jax Surf and Paddle

Our goal is to offer the community, people of all ages, the opportunity to enrich and improve the quality of their life by introducing travel, surfing, paddleboarding, fitness, and yoga.

Shop Jax Surf and Paddle: 241 Atlantic Blvd. #102 Neptune Beach, Florida (904) 372-9083

Giveaway: Jax Surf & Paddle Beanie, Tiki Toss, Surfer Dudes Wave Powered Mini-Surfer and Surfboard Toy (Value $60)

JaxCo Furniture

JaxCo provides high quality furniture and mattresses at affordable prices in the freshest styles. Our selection includes living, dining, and bedroom furniture as well as mattresses, home accents, and kids furniture. Our prices are less than what you’d expect and our service is more than what you’d imagine. We carry the name brands you trust plus we’re locally owned and operated. A portion of JaxCo’s profits rolls directly back into the community each month by donating mattresses and home furnishings to families in need.

Shop JaxCo Furniture: 9978 Atlantic Boulevard (904) 603-6675

Giveaway: Pouf (Value $100)

jenna alexander art

hello! I’m jenna alexander, the girl behind the photography, illustrations, and oil paintings at jenna alexander studio. I create minimal, aesthetically clean and simple pieces out of my bright studio in a historic 1908 house based in st. augustine, florida, and I travel worldwide for photography. Aside from my career as an artist, I spend my time adventuring, exploring and traveling with my husband Za and our two babes, Jensen and Navy. My newest series, stripes and buns, was inspired by authentically raw, gorgeous, radiating women in our community. It is a series that has connected me to more beauty than imaginable. the series release is december 6th from 6-10pm at my studio in st. augustine, florida. for more information, visit my website or social media account!

Shop jenna alexander art: 73 San Marco Ave, St. Augustine, FL 32084

Giveaway: #stripesandbuns Print (Value $25)

Kaity Baked

Kaity Baked creates custom, home-baked cakes for any occasion. She specializes in buttercream layer cakes with simple, elegant designs. Want to learn how to make one of Kaity’s beautiful cakes? Kaity also teaches professional cake making and design classes. Contact Kaity to see when her next classes are, or host a cake class of your own with friends in your very own home!

Shop Kaity Baked (505)-507-2542

Giveaway: Cake (Value $45)

KYDS Boutique

Located in Neptune Beach, Kyds keeps the beaches cute with an attitude that embodies “fashion, function and fun.” Offering the freshest, trend-infused styles from each season, their wide selection ensures a great fit for boys and girls, infant to tween.

Shop KYDS: 200 First Street, Neptune Beach, FL  32266 (904)595-5092

Giveaway: Emoji Pillow, Whiz Kid Trucker Hat ($56 value)

Liz Stewart Floral Design

Our mission is to share with you the beauty that hand-chosen and artfully-designed flowers and accessories bring to every occasion.

Shop Liz Stewart Floral Design: 1404 3rd Street South Jacksonville Beach, FL 32250

Giveaway: Potted Orchid and Candle (Value $120)

MOMNI Boutique

MOMNI Boutique believes in one simple idea – All Bodies Are Good Bodies. Our inventory is meant to make everyone who shops with us feel confident, valued and perfect just as they are. MOMNI has gifts, accessories, and unique women’s clothing. MOMNI is incredibly excited to welcome into their store and into the MOMNI family.

Shop MOMNI Boutique: 
1132 Edgewood Ave S, Jacksonville, FL 32205 (904) 321-9087

Giveaway: Jacket (Value $69.95)

MyDry Blowout Bar

MyDry Blowout Bar is not just another salon, they are THE destination for women everywhere who are looking for a one-stop shop for all their beauty and fashion needs! MyDry was voted the place to go for the “best blowout in Jacksonville 2018” by clients in The “Fabulist” magazine. Let stylists pamper you while you sit back, relax and sip on some champagne! Located in South Jacksonville Beach, MyDry offers not only amazing blowouts but also a full menu of makeup application options and the perfect lash extensions! MyDry is also the ultimate venue to host your dream birthday party for your little one or yourself! In addition to the salon, they have an amazing fashion boutique that carries the latest trends and styles that will have your friends asking, “Where is that from?!” Book your appointment with one of their amazing stylists today or give the gift of beauty with a MyDry gift card! Look for our new location coming soon in early 2019!

Shop MyDry: at 2403-B 3rd Street South, Jacksonville Beach:

Giveaway: MyDry Blowout Bar Gift Card ($42) – Signature Style (Relaxing Shampoo, Conditioning, Blowout & Style of your choice), “Mama Needs Coffee” Traveler Mug ($22) (Total Value $64)


LulaMae. is a trend-setting boutique that focuses on niche brands with a polished edge representing style, quality and attitude. At LulaMae., customers will be given access to a collection of hand-picked clothing and accessories coveted by many – celebrities included. LulaMae formed its identity by pairing an east coast meets west coast mentality.  Current lines like Michael Lauren, Lauren Moshi, Blank NYC, dl1961, Bishop & Young, BB Dakota, Diff Eyewear and Ettika Jewels are just a few of the designers you’ll find at LulaMae. The LulaMae woman has a flare for fashion but doesn’t want to compromise comfort and quality to achieve an exceptional look. LulaMae wants to make its customers flawless. The right garments paired with killer accessories and completed with the perfect lipstick – that is the LulaMae way.

Shop LulaMae: 1518 3rd St N. Jacksonville Beach, FL 32250 (904)372-7458

Giveaway: Candles (Value $60)

Miriam's Jewelry

Miriam’s is one of Jacksonville’s most well-respected jewelers. With two locations, we are sure to have something to suit everyone’s tastes. You will find one-of-a-kind pieces, from elegant and timeless antique pieces to the latest in modern jewelry trends and designer bridal lines, including Wedding Rings, Engagement Rings, Necklaces, Bracelets, Watches, Earrings, Estate pieces, Antique jewelry, Custom jewelry, Diamonds, Pearls, and Pendants. If you don’t see something that strikes your fancy, we can create a masterpiece that will suit you perfectly. We also do expert jewelry repair.

Shop Miriam’s:
1966 San Marco Blvd – Jacksonville, FL 32207 (904)-398-7393
2400 South 3rd Street Suite #105 – Jax Beach, FL 32250 (904)-339-0309

Giveaway: Shark Tooth Earrings (Value $150)

Penelope T

At Penelope T, we hope to bring joy to those who shop with us by offering fantastic service and amazing products. We aim to inspire women to love what they wear every single day. We believe that feeling good in your clothes can positively change you and those around you. We want you to put on our clothes and feel like the world is your oyster, and you make it that much more of a beautiful place to live.

We are a women’s clothing and accessories boutique with two locations in Florida. We have curated a selection of merchandise from both big and small contemporary designers who inspire us. We bring high quality, creative merchandise with great design to our customers and give them pieces they never knew they needed but can’t live without.

Shop Penelope T: 2400 South Third St., Suite 102 Jacksonville Beach, FL 32250 (904)-246-7009

Giveaway: Handbag (Value $50)

Painting with a Twist

Looking for a fun night out? Unleash your creative side with Painting with a Twist! Bring your favorite beverage, possibly a snack, and relax. Our talented team of instructors guides you step by step through the night’s featured painting.

Shop Painting with a Twist: 1525 San Marco Blvd Jacksonville 32207 (904)-399-8399

Giveaway: Giftcard (Value $50)

PopGirl Box

PopGirl Box is a fun and trendy monthly subscription box for girls ages 8-12!  PopGirl Box was founded by mother daughter duo, Pam and Annabel. Pam is a mom of two who loves her family, traveling, and everything music and entertainment. She founded her blog in 2008 so she could document her life as a Mom and her love of pop culture. PopGirl Annabel is a happy fourth grader who loves Disney Channel, sushi, volleyball, singing in the choir, and Girl Scouts. Together, Pam and Annabel founded PopGirl Box in 2017. They wanted to create a product that would be fun and inspiring for tween girls like Annabel.They work hard to fill each monthly box with the latest in girl trends including jewelry, hair accessories, beauty products, school supplies, sweet treats, and other surprises.

Shop PopGirl Box here

Giveaway: December PopGirl Box (Value $29)

Scout and Molly's

Florida is a vacation destination on everyone’s list, but we know you already know that because you live here! That means you know a thing or two about effortless style. Florida’s warm weather, whipping winds, and sandy beaches all shape how you dress every day. We know how important the perfect closet is to you, so let us help make your fashion dreams come true! Whether you’re heading out for a day at the beach or going south for a neon-lit Miami vacation, style is important to you. Let us make you feel like it’s vacation all the time.

Shop Scout and Molly’s: 340 Front Street Suite 715 Ponte Vedra Beach & 4818 River City Drive Suite 101 Jacksonville

Giveaway: Clutch (value $50)

Seaside Sass

Seaside Sass is your one-stop shop for personalized one-of-a-kind gifts. Founded in 2016 by a Mom who wanted to offer custom products at affordable prices. Products expand from laser cutting and engraving to printed gifts and accessories.

Shop Seaside Sass here

Giveaway: Wooden Cut Out, Milk and Cookies Mat, & a 20 oz Engraved Cup (Value $75)

S&M Bodyworks

A local veteran owned company specializing in Bath, Body & Grooming products for men & women. From Moisturizing Beard Wash to Balms and mustache wax for our men, we have everything you need to keep you looking and smelling great. For the ladies, we have the Ultimate Body Creme, Dead Sea Scrubs and Clay Facial Masks to keep your skin glowing all year long.

Shop S&M Bodyworks here

Giveaway: Gift Basket (Value $50)

The Gift Goddess

There are so many reasons to celebrate, but we don’t always have lots of time to put together a gift for that special moment.  Our gift boxes are gorgeously presented and are designed based on themes to match the interests of your gift recipient or the occasion they are celebrating.  Maybe you aren’t celebrating, but want to lift up the spirits of a friend that needs encouragement? We’ve got solutions for that too.  Each box is carefully curated with items reflecting the theme and from brands we know and trust.

Shop The Gift Goddess here

Giveaway: Best of Jax Box (Value $75)

THE PLAYERS Championship

THE PLAYERS Championship has been one of the PGA TOUR’s most coveted titles and is one of the most anticipated tournaments on the PGA TOUR calendar, boasting not only the strongest field but also the biggest purse on the PGA TOUR. Give the sports fan on your shopping list the gift of THE PLAYERS Championship this holiday season! For a limited time, purchase tickets to THE PLAYERS and receive a Stadium Scarf!

SHOP THE PLAYERS HOLIDAY ESSENTIALS: Click here for information on purchasing this holiday offer.
Giveaway:  Two Tuesday THE PLAYERS Tickets + Unlimited youth admission + Stadium Scarf. Price does not include applicable taxes. (Value $120)

Red Daisy

Unique boutique shopping EXPERIENCE combining vintage & new items with a little bit of fun thrown in the mix. Gift wrapping & shipping available.

SHOP Red Daisy: 201 Lemon Street, Suite 304 Neptune Beach, Florida (904) 339-0137

Giveaway: Wine Extravaganza, Mud Puppies Chocolate Cookies, Capabunga Wine Caps, Champagne Sealer, Cork Screw, Stemless “Jingle @ The Beach” wineglass, cocktail napkins, Presto Bucket. (Value $81.95)

SIC Cups

The SIC drinkware line was started here in Jacksonville and was specifically built for the hectic lifestyle of a Florida mom. Living in the sunshine state gives us the unique ability to be outside year round. Whether exercising or playing with the kids, staying hydrated is vitally important. The SIC drinkware line was designed to keep your drinks ice cold for hours with fun & durable colors and are backed with our lifetime guarantee. Join us in the mission to keep the Florida waterways beautiful by eliminating the 1 million plastic bottles that are used each minute (91% not recycled) by choosing our reusable bottles & tumblers.

JMB Reader Code: JAXMOMS 20% off

Giveaway: 25 Ounce Wine Bottle and Cup (Value $50)

Sole' Spa Wellness Center

Sole Spa Wellness Center was founded in 2007 by Diana & Giovanni Manzano; the location is named after Sole Manzano who lost her battle with Breast Cancer in 1988. Our philosophy is simple, hire exceptional providers to perform the best services in a clean and relaxing atmosphere. Sole’ Spa was voted best of Jacksonville by Jacksonville Magazine & Void magazine 2010, 2011, and 2013. Offering exceptional Massage, Facial, Body Waxing & Airbrush Tanning.

Shop Sole Spa Wellness Center:
402 4th Street North, Jacksonville Beach, FL 32250 (904)249-4577

Giveaway: Spray Tan and Lash Extensions (Value $100)

Sweet Pete's Candy

Sweet Pete’s Candy in downtown Jacksonville is the sweetest destination on earth for a reason! Experience pure imagination inside our 3-story, 23,000 square foot downtown shop. With over 1,000 handcrafted candies, a fully functioning factory, candy making class space and the brand new “Pete’s Over the Top Toy Shop” opening November 25, 2017, featuring unique toys unlike anywhere else. Plus, Sweet Pete’s offers delicious gifts for everyone on your holiday list, from baskets and custom candy boxes for clients and holiday parties to bite-sized stocking stuffers like our famous sea salt caramel. All our items are available online and can be shipped anywhere in the U.S.

Shop Sweet Pete’s: 400 N. Hogan Street, Jacksonville, FL 32202 1.855.789.7383

Giveaway:  Sweet Pete’s Signature Candies, Unique Candy, Toy, bracelet and $25 restaurant gift card (Value $100)

Villa Villekulla

Villa Villekulla is a Neighborhood Toy Store located in Fernandina Beach with hand-picked, quality, fun, educational, open-ended, outdoor, and eco-friendly toys for every kid and every budget – visit Villa Villekulla online.

Shop Villa Villekulla: 5 South 2nd St., Fernandina Beach, Florida 32034
Giveaway:  Sensory Toy (Value $70)

Want to be featured on Jax Moms Blog?

Johanna Kwartler
Born and raised in St. Augustine, Johanna moved to Jacksonville to attend UNF and never left! Now this former elementary school teacher turned Stay at Home Mom to Hudson and Callie, and wife of 13 years to Matt, enjoys life at the beach. Johanna enjoys being room mom and volunteering at the kid’s school as PTA President. She also in an avid runner, and loves working out at The Gym Jax!



Please enter your comment!
Please enter your name here