Fashion + Beauty

Fashion and Beauty Jacksonville Mom

Jacksonville Mom takes pride in being the premier parenting resource for moms in Jacksonville. Our days may be packed with diaper changes, cooking meals, school drop-offs, and organizing kids’ activities, but it’s crucial for us moms to indulge in some self-care. For many, this includes staying on top of fashion and beauty trends! Catering to the busy lifestyles of modern moms, Jacksonville Mom perfectly merges practicality with style, ensuring you look and feel your best. Whether it’s fashion trends that hold up during playground visits or beauty routines that fit into the hectic schedule of school runs and work calls, we’ve got you covered.

Our fashion and beauty resources are created with Jacksonville moms in mind, aiming for accessible, achievable looks that blend effortlessly with style. Whether you’re wondering how make the latest trends work for you, tips for rocking bold lipstick, skin care routines to tweens or a skin care cheat sheet, Jacksonville Mom is your go-to source.

At Jacksonville Mom, we see fashion and beauty as ways to express oneself and practice self-care. It goes beyond just keeping up with trends; it’s about embracing your unique style and boosting your confidence through fashion and beauty.

I grew up in the days of Merle Norman pancake full-coverage base makeup. It wasn’t called foundation at that time, and I doubt anything other than full-coverage base makeup existed. The trend in the '80s was to wear your...
Over the last 18 months, I’ve developed what I’d describe as a “healthy obsession” with painting my nails (although my husband might argue the “healthy” part). At the start of the pandemic, we weren’t venturing out much, and the...
Do you remember the first time you thought your body wasn’t good enough? In 4th grade, I remember a boy calling me chubby. In 5th grade, I remember sitting out of a pool party with my friends (at my...
No, really. It's hot. And these affordable trends will help you stay cool and look cute while doing it. Whether you're out running errands, swinging by the beach, or trying to beat the heat by staying home, we've rounded...
It’s been almost four months since I went under the knife for my mommy makeover with Dr. Cayce Rumsey at Ponte Vedra Plastic Surgery. I am finally feeling like myself again and am back to doing all the things...
Ten years ago, when I went natural, not only did I let go of products that carried harmful ingredients like sulfates, parabens, and formaldehyde — but I also left behind self-hate. See for me, going natural was a journey...
For most of my life, I’ve worn a size 34C bra. Fine. My breasts aren’t spectacular, just regular, but at least I'd finally developed beyond the "carpenter's dream" boys called me in high school — no longer flat as...
Last week, 31 girls at Bartram Trail High School received dress code violations. Thirty-one. And this all took place in one day. It's not clear what prompted the school to launch this dress code crackdown, but according to a...
As you know from Part I of my Mommy Makeover series, after losing a bunch of weight and getting into pretty good shape, I was frustrated by saggy skin and stubborn areas of fat that just would not change...
Confession: I'm a die-hard Publix gal. I do my weekly grocery run like clockwork every Sunday at the same location. I know the gals at the deli counter, they know how I like my turkey sliced. I'm on a...
Okay, I admit it, I love shopping. Online. I don't have time for anything else. It's fast, easy, and shows up at my door. Amazon will let me return it for free. With my favorite websites, I've got my...
When skinny jeans first came into style sometime in the '00s, I said NO WAY. I didn't want to give up my beloved flare jeans or wide-legs. I loved everything about flares — the boho vibes, how cute they...

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