Fashion + Beauty

Fashion and Beauty Jacksonville Mom

Jacksonville Mom takes pride in being the premier parenting resource for moms in Jacksonville. Our days may be packed with diaper changes, cooking meals, school drop-offs, and organizing kids’ activities, but it’s crucial for us moms to indulge in some self-care. For many, this includes staying on top of fashion and beauty trends! Catering to the busy lifestyles of modern moms, Jacksonville Mom perfectly merges practicality with style, ensuring you look and feel your best. Whether it’s fashion trends that hold up during playground visits or beauty routines that fit into the hectic schedule of school runs and work calls, we’ve got you covered.

Our fashion and beauty resources are created with Jacksonville moms in mind, aiming for accessible, achievable looks that blend effortlessly with style. Whether you’re wondering how make the latest trends work for you, tips for rocking bold lipstick, skin care routines to tweens or a skin care cheat sheet, Jacksonville Mom is your go-to source.

At Jacksonville Mom, we see fashion and beauty as ways to express oneself and practice self-care. It goes beyond just keeping up with trends; it’s about embracing your unique style and boosting your confidence through fashion and beauty.

I wear glasses and I have since I was in the 3rd grade, but I’ve never really liked wearing them. By the time I was in 7th grade I had contacts and the only time you ever saw me...
It was the last Friday of September 2016, a week since our visit with the geneticist. I had not thought much about the impending results of Eden’s skeletal survey. I had prayed, and in my life, prayer had always...
Yes, you read that right. I'm talking about your BROWS. They're supposed to be sisters, NOT twins. All you need is ONE minute, and you can change your whole look. I know you're reading this thinking what can I possibly...
Ear piercing is a right of passage for girls (and their moms!). When to pierce is a personal parenting decision, and many moms weigh their own experience when choosing the age to go for the holes! No matter when you decide...
It’s October, and even though it doesn’t feel like a proper fall here in Jacksonville (cue the sweating and mosquitoes), now is the time to start thinking about what to wear for your annual holiday photos! As a professional photographer,...
Aside from a wedding a couple of years ago where my dress came from Target, and I happened to find the exact same mini version at Baby Gap (fate!), I don’t dress like my daughter. I dress like I’m...
Once upon a time, I was a much smaller woman, with a flat tummy and not nearly as many stretch marks as I have now. Though I've always struggled with body image, I was able to eventually get to...
"We're getting haircuts today!" I announce cheerily to my kids. Cue the groans, crocodile tears and excuses pretty much immediately: I hate haircuts! The blowdryer is SO loud, it hurts my ears! The scissors are scary! It makes my...
Online shopping is a lifesaver for busy moms. I admit, when I was a new mom with my baby quietly sleeping in her stroller, I enjoyed walking the Avenues Mall or the St. John’s Town Center to find the...
Amy West No Makeup

Skin Care Confidential

Now that my career thrives on close ups in HD, you could say this 30 year old mom of one has become more than a little obsessive about my skin care regime. Fortunately with seven years experience in the...
I turned 45 a couple of weeks ago — New Year’s Eve to be exact. It was wonderful! I didn’t dread officially becoming “mid-40s” in the least. I also looked forward to and loved celebrating my 40th birthday. It’s...
In the decade I’ve spent acting and modeling, I’ve had the good fortune of making some great friends in the fashion and entertainment industry, including some very talented designers.  Erin Healy, Lisa Kaminski, Lauren Rossi, Argie Mitra, and Jennifer...

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