Fashion + Beauty

Fashion and Beauty Jacksonville Mom

Jacksonville Mom takes pride in being the premier parenting resource for moms in Jacksonville. Our days may be packed with diaper changes, cooking meals, school drop-offs, and organizing kids’ activities, but it’s crucial for us moms to indulge in some self-care. For many, this includes staying on top of fashion and beauty trends! Catering to the busy lifestyles of modern moms, Jacksonville Mom perfectly merges practicality with style, ensuring you look and feel your best. Whether it’s fashion trends that hold up during playground visits or beauty routines that fit into the hectic schedule of school runs and work calls, we’ve got you covered.

Our fashion and beauty resources are created with Jacksonville moms in mind, aiming for accessible, achievable looks that blend effortlessly with style. Whether you’re wondering how make the latest trends work for you, tips for rocking bold lipstick, skin care routines to tweens or a skin care cheat sheet, Jacksonville Mom is your go-to source.

At Jacksonville Mom, we see fashion and beauty as ways to express oneself and practice self-care. It goes beyond just keeping up with trends; it’s about embracing your unique style and boosting your confidence through fashion and beauty.

It’s been almost four months since I went under the knife for my mommy makeover with Dr. Cayce Rumsey at Ponte Vedra Plastic Surgery. I am finally feeling like myself again and am back to doing all the things...
"It's the best cancer you can get if you're going to get cancer," was what the dermatologist told me when my first biopsy tested positive for basal cell carcinoma. I can't say I was relieved by that statement, and...
Brought to you by Scout & Molly’s There is something special about the fall season that brings a unique sense of “new beginnings” back into our lives. The sun’s warmth is more forgiving and we begin welcoming the comforting feeling of...
Emilie Christenson is the owner of Jaffi's Boutique and a local mom raising daughters and the next generation of entrepreneurs, Carlie and Devon. She is a true boss babe and mentor with a heart of gold, and the fashionista...

DIY Beach Bag

Pom-poms and tassels are popping up everywhere for spring and summer, and I couldn't be happier about the whimsical trend. (Bright colors are kind of my thing!) I've recently seen them make appearances on sandals, hats, dresses, and of...
A few months ago, a friend complimented me on a pair of pants, and I told her they were from Penelope T. “Where’s that?” she replied. I think I momentarily froze in shock. This question was coming from one...
Lipsticks and glosses with liner and brushes Primer and potions with hand softening lotions All on my wish list plus sparkle and bling These are a few of my FAVORITE things....... Yes, I know, it's only November, BUT if I wait too long to tell y'all...
Hi, it's me. The girl who's likely always wearing a bold lipstick! Typically a bright pink or red, but corals, fuchsias, and even shades of orange are in my regular rotation. I've been a lipstick lover for as long...
For our new team pictures, Jacksonville Moms Blog was thrilled to partner with Wendy Updegraff Photography once again.  Since our first shoot showed one side of Jacksonville, down by Friendship Fountain and the Main Street Bridge, we decided that with spring in full swing and summer around the corner, the beach would be the perfect location this time around--so we designated Atlantic Beach Town Center as our next beautiful backdrop.
It’s that time again! The kiddos are headed back to school, and we’re all scrambling to get everything ready. Well, some of us are scrambling. I haven’t even started! My little guy is headed to preschool for the first...
I already knew before writing this blog that I am not alone in the constant struggle to get my kids to wear warm clothing when it’s literally freezing out! But, please for the love of pearl, can someone explain...
Now that I am older, smack dab in my mid 40s, I am focusing on de-cluttering my life, which includes my beauty counter. I like to keep my skincare simple. I look for products that offer multiple benefits, like...

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