Fashion + Beauty

Fashion and Beauty Jacksonville Mom

Jacksonville Mom takes pride in being the premier parenting resource for moms in Jacksonville. Our days may be packed with diaper changes, cooking meals, school drop-offs, and organizing kids’ activities, but it’s crucial for us moms to indulge in some self-care. For many, this includes staying on top of fashion and beauty trends! Catering to the busy lifestyles of modern moms, Jacksonville Mom perfectly merges practicality with style, ensuring you look and feel your best. Whether it’s fashion trends that hold up during playground visits or beauty routines that fit into the hectic schedule of school runs and work calls, we’ve got you covered.

Our fashion and beauty resources are created with Jacksonville moms in mind, aiming for accessible, achievable looks that blend effortlessly with style. Whether you’re wondering how make the latest trends work for you, tips for rocking bold lipstick, skin care routines to tweens or a skin care cheat sheet, Jacksonville Mom is your go-to source.

At Jacksonville Mom, we see fashion and beauty as ways to express oneself and practice self-care. It goes beyond just keeping up with trends; it’s about embracing your unique style and boosting your confidence through fashion and beauty.

Resolution (res-o-lu-tion) – noun. A firm decision to do or not do something. It’s that time of year when we all think about what we want to achieve in the next 12 months. Lose weight, decrease debt, exercise more… you know the usual rundown....
Does your closet resemble a dungeon? A deep dark hole you try to avoid at all costs? Maybe it’s the fear of getting lost behind the work clothes from your old job or perhaps weeping over the “before-kids” jeans. Maybe...
"I love wearing dresses. I always have. Looking back at my elementary school photos, there I am in a cute, simple 'shift' that my mother made. It’s exactly the same style I like today — simple, stylish and easy....
Amy West No Makeup

Skin Care Confidential

Now that my career thrives on close ups in HD, you could say this 30 year old mom of one has become more than a little obsessive about my skin care regime. Fortunately with seven years experience in the...
Our first Moms' Night Out at Penelope T Boutique in Jacksonville Beach was amazing! Every mom was greeted at the front door with raffle tickets and a fabulous Local Loyalties swag bag filled with tons of goodies. We had...
I love hosting parties and planning get-togethers. Most of us moms get so wrapped up in the daily snot and spit-up that we forget to plan a night out with friends! And we need one ladies! So here is...
Sara Phipps

Moms on the Edge

Let me just put on my Captain Obvious tights for a minute and say that being a mom is pretty all-consuming. Once you’ve got a whole other human being (or a few) to worry about, a lot of YOU...
I'll admit, our family hasn't always loved socks. My husband leans toward flip flops whenever he's not at work, my son loves the rubber kind of shoes, and my daughter follows in her dad's footsteps (pun intended) as a...
I wear glasses and I have since I was in the 3rd grade, but I’ve never really liked wearing them. By the time I was in 7th grade I had contacts and the only time you ever saw me...
  I've tried them all! Well, a lot of them. Mascaras, that is. As a makeup artist, I'm always on the hunt for the next best mascara. Or which one will be great for my clients. From department store to...
Should you splurge, or will the drugstore brand look just as good?  Often times we feel the need to buy EVERY.SINGLE.THING that's thrown at us when it comes to makeup. I'm guilty of it too, but I'm here to tell...
I love fashion, but fashion doesn’t love me. I get an unreasonable amount of anxiety when invited to any place that requires that I put on something other than athletic wear. It’s not that I don’t want to look...

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