Fashion + Beauty

Fashion and Beauty Jacksonville Mom

Jacksonville Mom takes pride in being the premier parenting resource for moms in Jacksonville. Our days may be packed with diaper changes, cooking meals, school drop-offs, and organizing kids’ activities, but it’s crucial for us moms to indulge in some self-care. For many, this includes staying on top of fashion and beauty trends! Catering to the busy lifestyles of modern moms, Jacksonville Mom perfectly merges practicality with style, ensuring you look and feel your best. Whether it’s fashion trends that hold up during playground visits or beauty routines that fit into the hectic schedule of school runs and work calls, we’ve got you covered.

Our fashion and beauty resources are created with Jacksonville moms in mind, aiming for accessible, achievable looks that blend effortlessly with style. Whether you’re wondering how make the latest trends work for you, tips for rocking bold lipstick, skin care routines to tweens or a skin care cheat sheet, Jacksonville Mom is your go-to source.

At Jacksonville Mom, we see fashion and beauty as ways to express oneself and practice self-care. It goes beyond just keeping up with trends; it’s about embracing your unique style and boosting your confidence through fashion and beauty.

If you're a parent, you know the struggle of dressing your children all too well. Whether it be the size, color, scratch level, button placement or (God forbid!) a zipper. But when a season change approaches, Lord help us...
Last week, 31 girls at Bartram Trail High School received dress code violations. Thirty-one. And this all took place in one day. It's not clear what prompted the school to launch this dress code crackdown, but according to a...
Our public middle school has mandated school uniforms for the upcoming school year, and many students and parents are not happy about it. Recent school group parent conversations about unrelated topics have consistently turned into a discussion about the...
Sara Phipps

Moms on the Edge

Let me just put on my Captain Obvious tights for a minute and say that being a mom is pretty all-consuming. Once you’ve got a whole other human being (or a few) to worry about, a lot of YOU...
"It's the best cancer you can get if you're going to get cancer," was what the dermatologist told me when my first biopsy tested positive for basal cell carcinoma. I can't say I was relieved by that statement, and...
As a professional makeup artist, the holidays are one of my absolute favorite times of the year. Every seasoned beauty lover knows that when beauty retailers release their often limited-edition holiday collections, it's time to STOCK UP! I recently went to one of my...
For most of my life, I’ve worn a size 34C bra. Fine. My breasts aren’t spectacular, just regular, but at least I'd finally developed beyond the "carpenter's dream" boys called me in high school — no longer flat as...
I love fashion, but fashion doesn’t love me. I get an unreasonable amount of anxiety when invited to any place that requires that I put on something other than athletic wear. It’s not that I don’t want to look...
Over the next few days, the forecast in Jacksonville calls for temps nearing 80 degrees with no rain and no clouds. In other words, it’s going to feel like summer. We’re even planning to go to the beach, because...
I know what you're thinking, ANOTHER BEAUTY tutorial talking about all these products that I have to use to make up myself look somewhat presentable..blah....blah...blah. If you've watched any celebrity programs or even scrolled through Youtube and Instagram, you'll see...
I teamed up with Sharnique (@thatdopemom) to share some of our favorite kids’ fashion finds that are next-level cute, won’t break the bank (or the planet), and, most importantly, that your kids will love to wear! From affordable big...
Can you believe there's only one week left until Christmas?! While you may be done with most of your major holiday shopping, you might still have a few holiday parties or white elephant get-togethers to attend. These beauty items are great for...

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